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We validate, design and launch new propositions & ventures.

We test the riskiest ideas before they are built, then build the ones that earn it. From early concepts to established global brands.
Brands we have supported
Thurlestone has helped ambitions founders and brands de-risk ideas and unlock new growth opportunities.
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Years experiance
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Experiments run
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Acquisitions
Our Services
Prove demand first. Then build the team, product and commercial model to take it to market.
Business Experimentation
Structured experiments that test desirability, feasibility and viability. Real customer signal, less investment risk, a go or no‒go in weeks.
Venture Building
We build upon what the evidence shows by assembling the team, product, and commercial model needed to take a validated idea to market.
Past work
WHOC
💰 Acquired
Internal Venture
WHOC
Making student discounts more rewarding.
RideNear
☑️ Active
Partner Venture
RideNear
Taxi marketplace, connecting smart riders with all taxi services via one app.
☑️ Active
Partner Venture
FUUZII
The upcoming thrifting app for Saudi & GCC
Glossee
🏗️ Building
Internal Venture
Glossee
At home or partner location car detailing platform.
Launchboard
💰 Acquired
Partner Venture
Launchboard
Community governed venture studio building Web3 products.​
Partners who trust us
We've partnered with a range of businesses from pre-idea startups through to multinational organizations to help derisk assumptions
Chris Starns
Want to collaborate?