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We validate, design and launch new propositions & ventures.

A venture studio and opperating partner for early stage concepts through to globally established brands.
About
With over 10+ years hand on experiance validating, building and scaling new offerings, we specialise in de-risking new opportunities with evendence based experiments whiproviding ongoing support as ventures scale. We partner with all businesses from early-stage concepts through to established brands whilst also operating our own in-house ventures.
Business Experimentation
Structured experiments test a concepts desirability, feasibility, and viability giving you a real customer signal to derisk investment.
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Venture Building
We build what the evidence points to assembling the team, product, and commercial model needed to take a validated idea to market
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Brands we have supported
Past work
WHOC
💰 Acquired
Internal Venture
WHOC
Making student discounts more rewarding.
RideNear
☑️ Active
Partner Venture
RideNear
Taxi marketplace, connecting smart riders with all taxi services via one app.
Fyuell
❌ Not Trading
Internal Venture
FYUELL
Reduce fuel fraud across Southern Africa with pre-paid spend cards.
Glossee
🏗️ Building
Internal Venture
Glossee
At home or partner location car detailing platform.
Launchboard
💰 Acquired
Partner Venture
Launchboard
Community governed venture studio building Web3 products.​
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Build with us

You have the entrepreneurial mindset but could use some experience to kickstart your project? We are here to build a legacy together with you.

Join our team

It’s not us doing all the work, we have a great remote first team around the globe and are always looking for more A players.
Chris Starns
Want to collaborate?